Denver, CO (Kevin Nunley) Take a long look at your most successful competitors. Is there a section of the market they aren’t paying attention to? Are there people they aren’t reaching who could be your customers?
Most businesses, especially Internet-based businesses, are short on time and people. Even the most successful businesses in your field are wishing there were more hours in the day, more hands to help out, and more money for resources.
In other words, even the best business is going to fall short in some areas. Look for those areas. Pounce on golden opportunities that others may be missing.
Use your marketing to point out how you’re providing a service or product that people have been wanting but haven’t been able to find.
About the Author: Dr. Kevin Nunley is one of the Net’s leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at firstname.lastname@example.org, Kevin Nunley.
Copyright © Kevin Nunley. All rights reserved.