Denver, CO (Kevin Nunley) Make sure your products and services are of good quality. Top notch stuff tends to sell itself. People appreciate value. Word gets around.

Advertising usually won’t sell a bad product. In fact, there’s an old saying in marketing that nothing kills a bad product or service faster than lots of advertising. Why? Good advertising gets people talking. If what you’re selling isn’t up to standards, talk quickly turns to your defects. People love to tell their friends about a bad experience. That’s the kind of publicity business doesn’t need.

That is a good reason to have your web site as close to completion as possible before starting to advertise it. I’m always amazed when I see an ad for a web site that sounds interesting, then I find that half the links on the site aren’t yet working.

Take care of quality first before beginning your marketing campaign.

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About the Author: Dr. Kevin Nunley is one of the Net’s leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com

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