You Don’t Need a Strategy

Bismark, ND (Nathan Ellering) Hi there,

If that subject line is pulling your heart strings, hear me out.

Too much strategy = too much time wasted on a 52-page internal document most people only read once (if that). Then they execute the strategy regardless of results because it’s the plan. They feel safe. When failure comes, inevitably, they point to the strategy and say, “It wasn’t us! We followed the strategy perfectly!”

I don’t have a documented marketing strategy to run CoSchedule’s marketing effectively. Yet, 500,000+ marketers have subscribed to receive this information from a website that gets millions of page views every month.

So what do I recommend instead?

Keep it simple to plan what you can, and embrace your ability to iterate as you learn:

  1. Know your audience
  2. Come up with a ton of ideas for them
  3. Prioritize the best ideas
  4. Plan how to make the ideas a reality
  5. Set your deadlines to publish consistently

That’s it.

It’s not about acting without strategy. Rather, it’s about investing your time into executing projects that benefit your audience + grow the business as fast and effectively as possible.

You’ve got this 😉

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