Orangeville, ON (James Doan) It is reassuring to know that not all of your clients are adversely affected by a recession. Just remember that there are always businesses who are able to succeed financially, and these are potential customers for big ticket sales offers.

Another point to consider, especially when money is tight, your established customers will appreciate the value of your product or service. They will be even more ready to make expenditures to ensure their personal satisfaction.

To survive and even thrive in a recession, you should think about ways to develop other products similar to your existing lines, but with much higher prices. There are certain internet marketers who have set up “members-only” sites where they sell their products at much higher prices. While they will necessarily make fewer sales, they know that the clients who really value the product will buy. In each case, the sale will yield a greatly higher profit. Think about it like this… even though the sales are fewer, the actual profit may be even greater than when it was sold at a lower price.