Orangeville, ON (My Corner Office) It’s a proven fact that shoppers gravitate to bright storefronts. Well-lit banners are a must. But don’t forget to light up the entire facade. Try seeing your store as the customers would. Stand back 50 feet. Stand back 100 feet. If you are in a strip mall, how well does your store compete for the customer’s attention? If you have product on the sidewalk, is it neatly organized?