Orangeville, ON (James Doan) A unique selling point defines your company’s unique position in the marketplace. It should get at the heart of your business. It must define the value you offer and the problem you solve. A strong USP articulates a specific benefit. This is one that other competitors don’t offer – that makes you stand out.

When you develop an effective USP, it will persuade a person to give his money to you instead of someone else. This makes selling much easier.

This is one of the hardest things to come up with. But you can turn your business, your income and your exclusivity around overnight.

A USP is so powerful that it’s actually better than having a great company name. Your USP tells your prospect what it is that you’re actually going to do for them.

What’s your unique selling point? Stop putting your business at risk. Put an end to getting lost in the crowd. Gain the advantage as a new business start-up by standing out in the mind of your customers. Discover your USP today.

Here is a quick checklist:

  1. List the features and benefits that are unique about your product or service. Do a Google search. Compare your features and benefits with your direct competitors. Identify the benefits that set you apart.
  2. Decide what specific emotional need is being met by your product or service. Think about this from your customer’s perspective and add it to your list.
  3. Identify aspects of your product or service that your competitors cannot imitate. Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
  4. Create phrases about your unique product or service that are short, clear, and concise. Use the words from steps 1-3 that you singled out. Be sure they can be easily communicated to and understood by your customers.
  5. Answer your customer’s primary question: “What’s in it for me?” Make it to the point and state it as a benefit to the customer.