Orangeville, ON (My Corner Office) It might surprise you to know that success or failure in sales is rarely the products offered or pricing.

Customers consider more complex factors before buying. You should think about how your business is using the following criteria.

Awareness.
Potential customers won’t buy from you if they don’t know about you. Increase your marketing to improve sales.

Acceptability.
Your product or service must be something that customers know they need and want.

Accountability.
Emphasize your guarantee, return policy, and the quality of your product. Customers will seek out a business they can trust to improve their lives.

Affordability.
In recent years, consumers have stated they don’t consider price that important. In spite of that, the fact is customers are comparing prices. They tend to buy the product or service that looks about as good but comes at a lower price.