Success or Failure in Sales – Get it Right

Orangeville, ON (My Corner Office) It might surprise you to know that success or failure in sales is rarely the products offered or pricing.

Customers consider more complex factors before buying. You should think about how your business is using the following criteria.

Awareness.
Potential customers won’t buy from you if they don’t know about you. Increase your marketing to improve sales.

Acceptability.
Your product or service must be something that customers know they need and want.

Accountability.
Emphasize your guarantee, return policy, and the quality of your product. Customers will seek out a business they can trust to improve their lives.

Affordability.
In recent years, consumers have stated they don’t consider price that important. In spite of that, the fact is customers are comparing prices. They tend to buy the product or service that looks about as good but comes at a lower price.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s