Orangeville, ON (My Corner Office) “Names are far easier to remember than numbers and technical terms,” explains the World Meteorological Organization. In addition, it says, naming storms “makes it easier for the media to report on tropical cyclones, heightens interest in warnings and increases community preparedness.”

This got me thinking about the way Google named its important updates Panda and Penguin instead of, for instance, Algorithm A556A or Disenduplexification 2.1. Besides being simple to say and remember, note that Google’s chosen animals have a far friendlier image than, for example, T-Rex, Piranha or Raptor.

Does this mean you should call your latest marketing deal Ernestine or Raoul? Not necessarily.

But a little bit of drama never hurts. You could call it Operation Price Chop. Or The “Whale of a Sale” Deal.

Likewise, if you have three levels of service called (predictably!) Bronze/Silver/Platinum, you could re-brand them as… hmm… Benny, Steve and Peter. Of course, that assumes that a bit of humour fits with your company image.