Orangeville, ON (My Corner Office) On website About pages, you sometimes see narratives bursting with passion for a mission. There are also dramatic stories about the founder’s personal experiences. But this page must also address two crucial questions in the mind of the potential client:
- Are you in fact good at what you do?
- And can I count on you to deliver as promised?
If the bio doesn’t include credentials then you have a trustworthiness gap. An About page needs more than enthusiasm and a personal backstory. It should provide external indicators of competence and reliability. These include:
- Testimonials from named people about quality and reliability
- Results statistics, public ratings, awards, licenses, certifications, third-party verifications
- Positive media coverage
- Client list, when that would be impressive
- Links to case studies
- Photos that corroborate claims, imply authenticity, or prove results
- A factual rather than boastful or exaggerated tone
These elements show you’re not an untested blowhard, but someone deserving of trust.
Use conversational, approachable wording instead of corporate-speak on your About page. Add interesting details that show how you’re distinctive.