Orangeville, ON (My Corner Office) When most people think of Internet marketing, they think about websites. Are they right or wrong? Well, both. Websites are a key component of Internet marketing. Often they are the only Internet marketing tool businesses use. But they are not the “be all, end all”. They are not required for Internet marketing. They are best suited to sit at the core of your Internet marketing plan.
These Internet marketing tools can work on a shoestring budget without having a website of your own:
1. Email Marketing – A quick and less expensive way to stay in front of your prospects and clients. You can touch an unlimited amount of prospects and clients with a single click – how’s that for power?!
2. Blogs – Blogging is a great tool to help step it up a notch and stay in constant contact with your prospects and clients. You can post what’s new with you or your business. Include informative content as a value-added for your clients. Host an interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and WordPress).
3. Article Marketing – This approach can bring notoriety, interest and leads for many types of businesses. Use it as a major differentiator or value-add on to show why someone should buy from you instead of your competitors. It doesn’t matter if your clients are local, regional, national or global. Articles are portable and usable in all situations. That’s part of their charm.
4. Ezines – Much like blogs and article marketing, ezines are a great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are the forerunner in helping you develop a list of prospects to market and sell your wares.
5. Affiliate Programs – Get others promoting and selling for you. This tool provides both a full blown marketing and sales staff that gets paid on performance. If they don’t promote and lead to a sale for you, they don’t get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (e.g. Clickbank and CJ Affiliate).
6. Viral Marketing – Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and/or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.
7. Public Relations – If I tell you I’m the best at what I do, you’ll take it with a grain of salt. But, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can help you.
Spend some time with these Internet marketing tools. Explore how you can use one, some, or all to help explode your business.