Orangeville, ON (James Doan) When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boom. Sure there’s a lot less money being spent, but you don’t have to have to watch your profit margin plummet!

Think about it… advertisers are feeling the recession just as much as you are, and are more desperate for clients. It’s the perfect atmosphere to negotiate your way to lower costs – even if you are already getting a good price. Every advertising penny you can save, is that much more profit you’ll earn on the products.

Have you thought about getting free publicity? Local newspapers are always looking for something of local interest. Make the news! Publicity is free, but a wonderful way to get your business in front of potential clients.

Do your advertisements really need to be as big as they are? We tend to think the big is better, but the fact is that short ads with 11 words or less often generate higher response than large ads. Give it a try, and trim some costs right off your advertising bill.