SmallBiz Tip – Can You Summarize Your Job in One Sentence?

Orangeville, ON (My Corner Office) Great businesses are known for one thing by their customers. They succeed by linking their brand with their unique selling proposition in the customer’s mind.Great retailers, no matter what their size, have a unique selling proposition – a product or service level that they do better than anyone else. They can summarize it quickly, and base their business on it.

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