One is a Magic Number

Orangeville, ON (James Doan) For any businessperson, the opportunity to get on top of the market can be realized with something as simple as this high-impact, easy-to-use technique.

You should plan an “advertise 1 item at a time” strategy. This does not mean that you can’t SELL more than one item at a time, rather you just have to wait until AFTER you have made the initial sale.

Remember, when a customer sees more than one product being offered at unbelievably low prices, he will become confused. He will start asking himself which one is the better deal? He may struggle with a personal preference. These questions can lead to a decision to delay the purchase – one of marketing’s greatest thieves. It will be more effective to offer the consumer a range products that compliment his initial purchase in a nearby display… or even at the checkout. You’ll make extra profits instead of losing a sale.

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1 Comment

  1. Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 per cent? Say so in the opening statement of your sales letter, or at the top of your Web page.

    Don’t obsess with the features of the product itself or your credibility. Frankly, customers couldn’t care less. Let’s face it… they’re selfish when it comes to dishing out their hard earned money. All they want to know is what’s in it for them.


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