Use Metaphors in your Written Work

Orangeville, ON (My Corner Office) A recent article I read discussed the importance of monitoring one’s “emotional gas tank” to avoid burnout. As there is no literal fuel tank in the human body, this is a metaphor, a figure of speech. 

It is often useful to add related words that continue to play on the comparison within a metaphor. This will heighten the delight of a novel turn of phrase. As an example, we could be filling or emptying the gas tank; selecting high-quality gasoline; watching the dashboard indicators; or the possibility of an explosion.  

Many business advertisements utilize extended metaphors to enchant the reader.

One page on Gordon Graham’s website is entitled “White Paper Checkups: Your Document Needs a Check-Up.” In addition to humorous illustrations, Graham offers the words “on life support,” “diagnose the health of your document,” “test results,” and “our personal prescription.”

A large number of extended metaphors convey a perky, playful tone. Think of your brainstorming options in that light and make sure that they have not been used a million times before.  

1 Comment

  1. The use of metaphors is said to make complex topics easier to understand. Well, metaphors can do so much more than that.

    Do you want to read a blog that enhances or jumpstarts your creativity? Do you want to improve or re-ignite your creativity?

    Metaphors make your message easy to understand and remember because they create vivid images in your reader’s head.

    But what’s the best way to write one? I mean, sometimes it just comes to you. Sometimes you have to put an effort into it. Whenever inspiration doesn’t strike, make a plan. You can quickly think about your topic from a number of different angles by using a simple analytical structure, just like structuring a piece of business writing.

    Think about sports metaphors if you’re a football fan. Training, team sports, tactics, and refereeing are all great sources of inspiration.

    Making metaphors from your hobbies reveals a lot about you: whether you like cooking or sports; whether you like rock concerts or the theater; whether you like action films or comedies.


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