Mono, ON (Adam Jones) Earlier this year, the editors of my marketing book asked me to include a summary of each chapter. I wasn’t cool with that. However, they insisted on it, so I did as they said.

While listening to an audio course the other day that ended each lecture with what would be covered in the next one, I realized they were right. Knowing where you’ve been and where you’re going is comforting for the reader or listener. You know, like the signs at the airport that reassure you that you’re heading in the right direction.

A reader-friendly signpost includes simple navigation (not cute or jargony labels); explanations of subjects you feel are obvious (they usually are not); links to related content; perhaps a glossary of specialized terms (I run across acronyms every day on marketing-related sites).

If you’re tempted to think, “It shouldn’t be necessary,” don’t listen to that guy. Be thoughtful and provide signposts for your users.