Orangeville, ON (My Corner Office) They say buns are the lowest form of wheat, and puns are the lowest form of wit. Rhymes might come in second. You know, silly radio jingles are full of rhymes. A rhyme shouldn’t be used to advertise law firms or web development companies. Is that right?

People find rhymed advice more credible than unrhymed advice, according to researchers from Lafayette College in Pennsylvania. We find it easier to believe easier-to-process things, explains neuroscientist Roger Dooley. That’s why the aesthetics of language matter besides the literal meaning, he says.

There are many instances when rhyming is embedded in a sentence, and it doesn’t sound like a jingle, but rather like a burst of creativity.

Naked Wines said one of its items “pulls you into a zest fest of peach, pear and watermelon.”

Innocent Drinks said, “This kids’ smoothie has zing and ping.”

Public Relations Society of America wrote that one way to think up sound bites is to “list, rhyme and twist.”

Keep in mind that one rhyme will be fun; more is overdone.