Pose the Right Question – Write a Great Article

Orangeville, ON (Caroline Davis) When you are writing your blog posts, do you ask questions? There are a number of aspects that you need to consider when creating content that will be both engaging to your readers and SEO friendly at the same time.

It’s not enough for you to have a great content strategy, you also have to keep your content up to date with these changes.

To succeed in blogging, you need quality and relevance of your content, and that is what is crucial to your blog. The blogger who is dedicated will always conduct research in order to ensure their content is up-to-date and informative.

A good article can be produced by finding dramatic anecdotes from local entrepreneurs that can interest the reader. You should ask them to tell you the moment when they came up with the idea for their business. As another possibility, you could also include equally powerful responses to the question, “What was the moment that you realised you had a viable business?”

When you’re writing content that causes readers to stop and think, try coming up with thoughtful questions. Find questions that are asking for a detailed answer, not just a yes/no/kinda answer.

It is important that the question is short, clear, simple and neutral. Be sure to ask a question that can be answered with only a couple of sentences.

Make sure to ask something that makes the respondent think, instead of letting them rattle off something they’ve said a million times before.

You could pose your question to influential individuals, leaders in your field, or even subscribers and followers on your website. Highlight the most surprising or revealing responses to a blog post, news release, a press release or a message to the press in a communication with the press.  

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