Beware of Generalizations

Orangeville, ON (Caroline Davis) It is extremely difficult for me to be patient with people who take their own cherished preferences and project them onto an undefinedly large segment of the human population.

Whenever a reader encounters a generalization that is supposed to apply to them but does not, they either feel themselves erased from the picture or conclude that the writer was intellectually lazy and perhaps even stupid. Neither of these outcomes is satisfactory.

Further, those who make careless generalizations from themselves to the rest of the world in their writing often repeat the same error in business operations: assuming, without any research, that the tastes of their circle of friends are shared by the marketplace in general. That is a recipe for disaster.

Prior to drawing broad conclusions, it is much wiser to listen and observe. Use caution when using the words “every,” “any,” and “all.”

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