Orangeville, ON (My Corner Office) Passion is the mightiest sales and marketing tool. Who wants to buy from a surly person? Who would like to work for one? Who hopes to sell to one? If you don’t love your business, get out fast. If you don’t love it, your customers and staff might help you get out faster than you want. Love what you do. Show it in how you greet your customers, staff, and associates. Decide what impression you want others to have of you. Then show it.