Business Columns Take a Personal Approach to your Emails 25 Nov 202224 Nov 2022 Orangeville, ON (Caroline Davis) Every new subscriber to MarketingProfs' newsletter who writes to describe their reasons for signing up receives a personalized response from Ann Handley, Chief Content Officer. "That…
Business Columns Upselling isn’t just a sales strategy 4 Nov 20223 Nov 2022 Basically, upselling is asking customers to purchase more expensive services or add-ons, to generate more revenue. You can use upselling techniques like marketing more profitable services or just telling customers…
Business Columns Build Rapport with Your Clients 14 Oct 202214 Oct 2022 Orangeville, ON (Caroline Davis) Generating rapport with any individual or group you hope to win over involves three strategic elements. First, you must understand their worldview. What do they value?…
Community Columns Natural Environmentally-Friendly Household Cleaners 24 Sep 202225 Sep 2022 Orangeville, ON (Caroline Davis) People use chemical-laden household cleaners and products around the home every day. What they may not be aware of is the fact that many of these…
Business Columns Weird Words and Jargon 23 Sep 202222 Sep 2022 Orangeville, ON (Caroline Davis) Last week, exasperated by words or acronyms in my marketing reading that I didn't know, I started a list. In one day, five expressions sent me…
Business Columns Be Inclusive in Your Marketing 2 Sep 20221 Sep 2022 Orangeville, ON (Caroline Davis) You are preparing to promote your products and services. You should have a very specific picture of your ideal customers in mind. Be careful not to…
Community Columns Indulge in a Cheesecake 20 Aug 202221 Aug 2022 Orangeville, ON (Caroline Davis) Lemon, vanilla and the more elaborate concoctions such as pumpkin, chocolate chip, cranberry and blueberry are just a few of my favourite cheesecakes. The delight you…
Business Columns What is the Value of a Bundle? 12 Aug 202211 Aug 2022 Orangeville, ON (Caroline Davis) To some marketers, promoting a product without a bonus is ill-advised. They assume the product has a certain value. By bundling a bonus with the product…
Business Columns State the Benefits 22 Jul 202222 Jul 2022 Orangeville, ON (Caroline Davis) When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you…
Community Columns Three Key Things to Keep You Looking Good 16 Jul 202217 Jul 2022 Orangeville, ON (Caroline Davis) If you want to be beautiful then you need to be healthy, it is as simple as that. Good health means eating right and getting plenty…
Business Columns Keep it Simple, but Not Too Simple 1 Jul 202230 Jun 2022 Orangeville, ON (Caroline Davis) When an associate asked me what mistake I see most often in marketing pieces, I didn't hesitate for a moment. “Not explaining enough,” I replied. It's…
Business Columns The Best Kind Of Success 10 Jun 202215 Jun 2022 Orangeville, ON (Caroline Davis) The other day I paid $27 for access to a conference on women and money, whose last 20 minutes consisted of a pitch for a coaching…
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