Business Columns What are You Going to Call It? 3 Jun 202215 Jun 2022 Orangeville, ON (Jason Mead) I've been in the woods almost every day since I moved to the country ten years ago. In addition to trees, plants, worms, and chipmunks, I…
Business Columns Bringing the Past into the Present 1 Jun 202231 May 2022 Orangeville, ON (James Doan) Imagine that you have extensive knowledge of a historical figure or era, either from a professional or hobby perspective. Recently, I have noticed that many articles…
Business Columns A Good Marketing Pitch is Like a … 31 May 202230 May 2022 Orangeville, ON (My Corner Office) Marketers use metaphors and similes in their persuasive communications to consumers. These make statements that a product has some unique concept. This style of marketing…
Business Columns How Do You Present Yourself in a Job Interview? 27 May 202215 Jun 2022 Mono, ON (Adam Jones) According to a TopInterview survey of almost 200 recruiters, one of the most disqualifying traits of a job candidate is arrogance. The same survey, however, named…
Business Columns Try to Cater to Skeptics 25 May 202224 May 2022 Orangeville, ON (James Doan) "Video is the best way to educate audiences who are searching for answers throughout their buying journey." This claim, within a marketing article, set me off…
Business Columns Secrets of Concise Writing 24 May 202223 May 2022 Orangeville, ON (My Corner Office) Listed below are a few tips that will assist you in shortening your writing if your article does prove to be too long. In order…
Business Columns Beware of Generalizations 20 May 202219 May 2022 Orangeville, ON (Caroline Davis) It is extremely difficult for me to be patient with people who take their own cherished preferences and project them onto an undefinedly large segment of…
Business Columns Becoming an Overnight Sensation Takes Time 18 May 202217 May 2022 Orangeville, ON (James Doan) Unlike celebrities, thought leaders are not well known solely for their fame. In addition, it is not an influencer; it's not someone who capitalizes on the…
Business Columns Email Etiquette 17 May 202217 May 2022 Orangeville, ON (My Corner Office) There is no doubt that I am not the only one who scans through email first thing in the morning with a fast finger on…
Business Columns A Three Step Plan for Powerful Storytelling 13 May 202219 Jun 2022 Orangeville, ON (Jason Mead) I have written extensively about storytelling formulas, but there is one formula that is among the simplest, most memorable and most powerful. I will explain how…
Business Columns Publish a Positive Story 11 May 202210 May 2022 Orangeville, ON (James Doan) It might be time to feature positive stories, whether on your blog, in your newsletter or on social media. This is especially true with all the…
Business Columns Are You Getting the Right Reaction from Your Audience? 10 May 20229 May 2022 Orangeville, ON (My Corner Office) I came across a promotional page of a new company recently. The six-line, bold-text heading featured all words capitalized (including the word "and"), followed by…
James Doan 
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