SmallBiz Tips Sponsor a community team, charity, or special event 30 Jun 202229 Jun 2022 Orangeville, ON (My Corner Office) Sponsoring is friendlier than advertising. When you advertise, we know you are trying to sell us something. When you sponsor a group, cause or event…
Business Columns A Good Marketing Pitch is Like a … 31 May 202230 May 2022 Orangeville, ON (My Corner Office) Marketers use metaphors and similes in their persuasive communications to consumers. These make statements that a product has some unique concept. This style of marketing…
Business Columns Tell Me a Story 9 Mar 20228 Mar 2022 Orangeville, ON (James Doan) Storytelling has risen to be a “must know” business topic. One commentator calls it “the biggest business skill of the next five years.” Stories have always…
Business Columns What Gender is Your Writing? 8 Mar 2022 Orangeville, ON (My Corner Office) It has been observed that while certain marketers seem to attract mainly male clients, other client base skewed more female. One could assume this has…
Business Columns If You’re Going to Use Stock Photos, be Careful 15 Feb 202214 Feb 2022 Orangeville, ON (My Corner Office) It's no secret that stock photos - images you pick from an online catalog - have a lot of advantages. They're easy, convenient, and save…
SmallBiz Tips Seize Marketing Opportunities 20 Jan 202219 Jan 2022 Orangeville, ON (My Corner Office) Smart stores use promotional events, creative advertising, media publicity and window-displays to create a buzz about their store. They create big annual sales that customers…
Business Columns This Rhyme has a Reason Behind it 14 Dec 202113 Dec 2021 Orangeville, ON (My Corner Office) They say buns are the lowest form of wheat, and puns are the lowest form of wit. Rhymes might come in second. You know, silly…
Business Columns Sometimes There ARE Bad Questions 10 Dec 202119 Jun 2022 Orangeville, ON (Jason Mead) Do you ever wonder what that black diamond on the measuring tape is for? Someone wrote that line for the opening of an ad on NewYorkTimes.com…
Business Columns Use Metaphors in your Written Work 23 Nov 202120 Nov 2021 Orangeville, ON (My Corner Office) A recent article I read discussed the importance of monitoring one's "emotional gas tank" to avoid burnout. As there is no literal fuel tank in…
Business Columns Zest is More Than a Bar of Soap 19 Nov 202119 Jun 2022 Orangeville, ON (Jason Mead) Make your marketing writing more zesty. Make it worth lingering over by using an unexpected word once in a while.Not jargon or buzzwords, but a word…
Business Columns Choose Your Words Carefully 22 Jun 2021 Orangeville, ON (My Corner Office) Why do some marketers treat customers as enemy combatants? They often speak of ‘attacking’ marketplaces. Some even organize ‘campaigns’ to ‘target’ people so that they’ll…
Business Columns Improve Your Offer 21 Apr 202120 Apr 2021 Orangeville, ON (James Doan) If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain…
James Doan 
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