Business Columns A Better Way to Build Self Confidence 4 Aug 20213 Aug 2021 Orangeville, ON (James Doan) Some success coaches suggest a questionable cure for low self-confidence. Pretend you're super-competent and have it all together. Over time, your make-believe becomes reality. Believing your…
Business Columns Master the Art of Fearless Self-Promotion 28 Jul 20211 Aug 2021 Orangeville, ON (James Doan) Pay attention while speaking about your accomplishments or writing a proposal. Are you weakening your case without realizing it? Meredith Fineman, author of Brag Better, gives…
Business Columns Which is your Best Interview Format? 27 Jul 20211 Aug 2021 Orangeville, ON (My Corner Office) Being interviewed by a blogger, book author or reporter represents an important publicity opportunity. If you're asked whether you'd rather do it by email, phone…
SmallBiz Tips SmallBiz Tip – Can You Summarize Your Job in One Sentence? 1 Apr 202111 Apr 2021 Orangeville, ON (My Corner Office) Great businesses are known for one thing by their customers. They succeed by linking their brand with their unique selling proposition in the customer's mind.Great…
Business Columns Thoughts on Audio Marketing 10 Dec 20209 Dec 2020 Orangeville, ON (My Corner Office) The pandemic seems to have sped up the use of multimedia in marketing and business communication. So now would be a perfect time to listen…
Business Columns Keep Your About Page Credible 22 Oct 202015 Oct 2020 Orangeville, ON (My Corner Office) On website About pages, you sometimes see narratives bursting with passion for a mission. There are also dramatic stories about the founder's personal experiences. But…
Business Columns Sometimes Free is Worth What You Paid for It 20 Oct 202020 Oct 2020 Orangeville, ON (James Doan) I have an enduring peeve. Online services or apps that offer a minimal description of the tool and no price information. Instead, you're invited to download…
Business Columns Choosing the Right Advisor 8 Oct 20207 Oct 2020 Orangeville, ON (My Corner Office) Need advice on reaching a goal? You should find someone with broad experience in the field in which you're working. But sometimes you're not sure…
Business Columns Marco and Laura or 13 and 12? 27 Aug 202026 Aug 2020 Orangeville, ON (My Corner Office) "Names are far easier to remember than numbers and technical terms," explains the World Meteorological Organization. In addition, it says, naming storms "makes it easier…
Business Columns How do you prepare to rename your product or company? 3 Apr 20193 Apr 2019 Orangeville, ON (James Doan) Ignoring prevalent feelings about words is one common reason organizations end up casting about for new names. When you’re in that situation, who do you consult and what steps…
Business Columns Branding Secret: Controversy Sells 13 Apr 201817 Aug 2018 Burlington, ON (George Torok) Do want a powerful branding strategy? Take a controversial position. Offend someone and attract your target market. But you have to pick your position and enemies carefully.…
Business Columns Market With Your Own Slogan 24 Nov 201717 Aug 2018 Denver, CO (Kevin Nunley) Every business needs a slogan to market with. It should be a few words or short sentence that describes the heart of what you do. Your slogan…
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