Business Columns Marketing – Art or Science? 13 Jul 201817 Aug 2018 Burlington, ON (George Torok) Is marketing an art or a science? The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about…
Business Columns Leverage Viral Marketing for Business Success 15 Jun 201817 Aug 2018 Burlington, ON (George Torok) Viral Marketing is so powerful because it is like a train building up speed. Once it is moving you can't stop it without derailing the train. It…
Business Columns Who’s Knocking at my Door and What is he Selling? 11 May 201817 Aug 2018 Burlington, ON (George Torok) It happened again: a knock at my front door. I answered the front door - which was an interruption. It always is. Why don't door knockers understand…
Business Columns Branding Secret: Controversy Sells 13 Apr 201817 Aug 2018 Burlington, ON (George Torok) Do want a powerful branding strategy? Take a controversial position. Offend someone and attract your target market. But you have to pick your position and enemies carefully.…
Business Columns Five Rules to Building Your Successful Marketing System 9 Mar 201817 Aug 2018 Burlington, ON (George Torok) As a marketing expert I am often asked, "What is the most important element in a successful marketing program?" My answer is, "Follow a good marketing system."…
Business Columns The Power of the Pause 9 Feb 201817 Aug 2018 Burlington, ON (George Torok) When you don't know what to do, what should you do? Pause and smile. Imagine that you are speaking to a crowded room of eager listeners. Suddenly…
Business Columns Is Your Night Light On? 15 Dec 201717 Aug 2018 Burlington, ON (George Torok) I woke up in the middle of the night - which is not so unusual. But this time I noticed that the hallway looked extremely bright. I…
Business Columns Marketing Benefits vs Features 17 Nov 201717 Aug 2018 Burlington, ON (George Torok) Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like…
Business Columns Build Your Network Faster with Smarter Questions 6 Oct 201717 Aug 2018 Burlington, ON (George Torok) Networking can be a waste of time or it can be very profitable for you. What determines the difference? You - and how you approach the science…
Business Columns Build Relationships 8 Sep 201717 Aug 2018 Burlington, ON (George Torok) Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these…
Business Columns Did You Market Yourself Today? 3 Aug 201717 Aug 2018 Burlington, ON (George Torok) "If you build a better mouse trap - the world will beat a path to your door." Do you still believe that? Let's try another one. "Go…
Business Columns Creating, Recognizing & Measuring Value 20 Jul 201717 Aug 2018 Burlington, ON (George Torok) Price is what you pay - value is what you get. Warren Buffett, Chairman of Berkshire Securities Deliver value that your customers recognize, appreciate and reward. If…
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