Business Columns Is ‘Beta’ Better? 30 Sep 2022 Mono, ON (Adam Jones) At first it might seem that the concept “minimum viable product,” is a flawed concept. It sounds as if the manufacturer is trying to produce the lowest quality…
SmallBiz Tips Extend Your Market Reach with Recommendations 29 Sep 202228 Sep 2022 Orangeville, ON (My Corner Office) Encourage your best customers to recommend you to their friends. Remind them and make it easy for them to refer you. Offer them a reward.…
Business Columns Make More Money, Spend Less Time and Resources 28 Sep 202227 Sep 2022 Orangeville, ON (James Doan) Many small businesses fall under the radar of business statistics. The difficulty of advertising your products without a budget is overwhelming. Face the fact that $20 a…
Business Columns Weird Words and Jargon 23 Sep 202222 Sep 2022 Orangeville, ON (Caroline Davis) Last week, exasperated by words or acronyms in my marketing reading that I didn't know, I started a list. In one day, five expressions sent me…
SmallBiz Tips Always Study Your Competition 22 Sep 202221 Sep 2022 Orangeville, ON (My Corner Office) Know and respect your competition's strengths and weaknesses. You can then position yourself to be thoroughly different. Don't go head-to-head. Avoid price wars. Keep yourself…
Business Columns Let Your USP Power Your Sales 21 Sep 202220 Sep 2022 Orangeville, ON (James Doan) A unique selling point defines your company's unique position in the marketplace. It should get at the heart of your business. It must define the value…
SmallBiz Tips Share the News 8 Sep 20227 Sep 2022 Orangeville, ON (My Corner Office) Send photocopies of your articles or news coverage to your customers and prospects. You can even include them as attachments to your emails. Share it…
Business Columns Be Open to Others’ Viewpoints 7 Sep 20226 Sep 2022 Orangeville, ON (James Doan) What’s the hardest thing about marketing? Being able to put yourself in someone else’s shoes. It’s difficult to appreciate viewpoints we don’t have. The same is…
Business Columns Be Inclusive in Your Marketing 2 Sep 20221 Sep 2022 Orangeville, ON (Caroline Davis) You are preparing to promote your products and services. You should have a very specific picture of your ideal customers in mind. Be careful not to…
Business Columns Integrate Content Marketing Into Your Sales Process 31 Aug 202231 Aug 2022 Orangeville, ON (James Doan) When you are looking to make a purchase, how much research do you do on your own compared to the information you rely on getting from salespeople?…
Business Columns Four Steps To Using Facebook To Drive Traffic To Your Website 30 Aug 2022 Orangeville, ON (My Corner Office) Social Media drives 31% of all referral traffic. That’s a HUGE amount of customers that social media is driving to businesses. It is vital to…
Business Columns Playing the Numbers Game 16 Aug 202216 Aug 2022 Orangeville, ON (My Corner Office) Have you ever taken a look at a list of popular articles? You will notice how many titles included a number. Often for enumerating a…
James Doan 
You must be logged in to post a comment.